4 Tools and way to grow your Twitter following
If you are using twitter and you should be! Use this list of great (and free ) tools you to help explode your twitter growth. All of these different tools have free versions as well as a paid version for you to try. I’ll explain the difference of the paid and free versions and let you decide whats best for you.You should probably set up free accounts and try them out before signing up for the paid versions, but that’s up to you.
Here are 4 tools that if used consistently can make using twitter a valuable resource to help grow your business and following.
Tweepi is a tool that allows you (for free) to follow, search for and unfollow super easily. If you use the free account you can easily find people to follow that are interested in products or services around your area or that shown interest in a product like yours.
For example: Find the local newspaper or anything that posts about whats going on in your area, then go to tweepi and add their name into the (follow @ users followers) tweepi will show you every follower that follows them. Then simply follow the people that follow them. (only follow a few at a time, if you follow too many at once twitter will block your account)
These are people who have already shown an interest in hearing about things that are going on in your area. Just make sure you put out valuable information that will inform and help and they will follow back.
This is a great tool that will allow you to search either by an area or by a keyword. Type in the keyword you want to search “hungry” as an example, then twitter will show you all the conversations that are happening around that word.
Start to interact in the conversation, but remember be useful not pushy, use this time to introduce yourself and add value without worrying about the return. Be part of the conversation not a distraction.
Use the advanced search feature to narrow down the responses for better results. Adding “around you” will narrow to he conversations that are happening close to where you are.
I have referred to this tool in another posts here but it’s still is a great tool to help manage your twitter feed, as well as other social networks (Facebook, Google+ for example). Schedule posts and use the analytics to see how your posts have done. Adjust your strategy based on the interaction you find.
This Free account will get you started, but the paid account ($9.99/month) will allow you to manage it with a content calender and also, at the time of this post, they are testing out a beta version of a content suggestion feeder that finds content for you with criteria that you pick to share with your fans.
Here is what the content calender looks like.
Like hootesuite (I refered to this one here) Buffer allows you with the free account to “buffer” content that you find and want to share at a later date.
You can download the App for android or Iphone and use it right from phone, it will give you suggestions based on a few topics that you can pre-select. Unlike hootsuite their are only a few options for content from the suggestions in the free account. With the free account you can only buffer a maximum of 10 items for scheduling at one time.
There is an extension you can add to your tool bar that makes it easy to add to your buffer simply from browsing on your laptop or desktop. With the click of a button you can buffer any article you would like to share. Upgrade to a pro version for unlimited buffer and also more suggestions.
(*Bonus) Twitter cards
Twitter cards are a way to make your posts to twitter format a certain way based on the type of post you are distributing. You can use twitter cards to: get email signups directly from a post, have someone sign up to your newsletter, visit a specific landing page, and also download an app if you have your own and finally view and use a coupon.
Here is a super in depth post about what twitter cards are and exactly how you can use them to better serve your audience.