Must Read: The Conversion Code by Chris Smith
Chris Smith who co-founded Curaytor- a real estate marketing company for realtors, wrote this book after running many facebook and sales campaigns for agents.
It is a book focused on marketing for real estate agents and converting those people into customers but it’s more of a sales book that has great insights into the psychology of an internet buyer.
Not every section of this book is going to be for the non- real estate person but there definitely many that you can read and apply to your restaurant marketing.
Key Take Aways:
- Writing the perfect blog post
- How long should your post be
- How to tell a better story in every post
- Facebook marketing section
- Retargeting on facebook
- Email marketing best practices
- How to build trust in the internet
- Follow up systems
Links from this episode:
- The Conversion Code
- Our Facebook Ads Show
- Follow Chris on Twitter
- Other Must Read Books
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
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