About
Hey, I'm Bruce.
I've spent over 20 years in the pizza business. These days most of my time goes into other people's shops, asking owners what's actually working and what isn't.
Why I do this
Good owners were getting bad advice.
I started Smart Pizza Marketing because I got tired of watching good operators get sold bad advice by people who'd never worked a Friday night rush.
So I started going to the shops. Sitting down with owners and asking the stuff that matters. What's your food cost? How long does your dough sit? What's your biggest headache this month? Then I share what I learn, with the real numbers, so other owners can use it.
I'm not a marketing expert. I'm a guy who asks good questions and listens.
What I'm doing now
- The show. The Smart Pizza Marketing podcast and YouTube channel. Owner interviews and shop visits every week.
- Pizzeria Insider. I host the shop visit series on Slice's YouTube channel.
- SPM PRO. A private group of pizza shop owners who get on a call once a month and talk real numbers.
- My own shop. I'm building out my own pizzeria, and running pop-ups at Square Deli on Sundays and Mondays.
600+Pizza shops visited
600+Podcast episodes
30K+YouTube subscribers
The mapSee every shop I've visited on camera →
Get in touch
Three ways to work with me.
Just say hey
Questions, a shop I should visit, or sponsoring the show. I read every email.
Bruce@smartpizzamarketing.com